Snapchat for the first time has brought its camera to
desktop app for user of application software like Skype.
New
desktop app which is released by Snapchat is called the Snap Camera. This app
enable user to get selfie of any other desktop using Snapchat’s selfie lenses
and can access to Snapchat’s series of lenses including those made by other
users via Snapchat’s Lens Studio software.
It is pretty simple to use Snap Camera. The app is can be
installed in both operating systems i-e Windows and Mac. Furthermore it can be
sync with other camera system connected to computer. Users can select it as the
camera output for other apps like Google Hangouts or Skype and use those
filters within those apps.
New partner of Snapchat, Twitch -live streaming video
platform- where gamers can use the AR effects while they live video stream. The
streamers can also offer lenses to fans who have subscribed to their channels.
In addition to, Snap Camera works with standalone app, the
computer’s camera, which does not require users to login via a Snapchat
account. “[We] want to put something out there that, first and foremost, is
making it as simple as possible for a new community to access Snapchat Lenses”,
Eitan Pilipski, Snapchat’s VP of Camera Platform, told Engadget.
Pilpski said that company saw a shift in the community where
people wants to show their creativity by building AR applications, but they don’t
have the skills to build a standalone app. He further added that the firm was
motivated by the success of its Lens Studio product that had an immense
success.
Snapchat is committed to make Snap Camera great success to
lead the industry and create a community of creative people in terms of
providing them the ability to have a presence in AR.
This new desktop app is introducted at a time of low daily average user on Snapchat. Companies third quarter 2018 low earnings were attributed the losses to Android users leaving while a rebuild of Snapchat's Android app continues said CEO Evan Spiegel in prepared remarks.
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