Smartphone industry was facing stagnation for a long period
as consumers were keeping devices for a longer period, waiting for new
innovation to come with better solution. Every smartphone lover seeks for newer
device with some innovation. In this phase of stagnation, Samsung blow out with
a giant smartphone cum tablet. On February 20, 2019 in San Francisco,
California, Doh Koh, President and CEO of IT & Mobile Communications Division
of Samsung Electronics, announced Samsung Galaxy Fold. With this announcement
Samsung pithed its rival, Apple. This is not Revolution; it is “evolution of
next generation.”
Its front screen is 4.6 inch and it opens like a book/tablet
with a large screen of 7.3 inch. Its level of innovation and opulence is
eye-opening, but its price is eye-watering with price tag of $2,000. It’s been
ten years when first Galaxy was launched, Samsung not only changed the shape of
phone, but it changed the tomorrow of next generation.
Ben Wood, chief of research at CCS Insight, articulate it as
“magnet for gadget lovers” which is “arguably solution looking for a problem.”
An associate vice-president at the analysts IDC, Francisco Jeronimo, phrased
Galaxy Fold as “one of those announcements that will reshape the future of
smartphones”. On 10th anniversary of Samsung’s Galaxy S phone line
Galaxy Fold was created to put a mark on bright future of Samsung, as it is
main driver of smartphone industry alongside a giant smartphone company, iPhone.
Now Asia is hedging its future by leading smartphone
industry. Galaxy Fold is not a hardware innovation of US; it also left Europe
behind because this milestone is achieved by a giant company of Eastern Asian
country, South Korea. More interestingly, China is also fastening its seatbelt
to beat South Korea, as it is moving rapidly in innovation and artificial
intelligence.
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