Business Insider’s Shona Ghosh
writes, Facebook CEO, Mark Zuckerberg, has laid out a vision of how Facebook
services will dominate the way people live online. This social media site is
heading in a new direction by focusing on messaging. Chinese tech giant Tencent
got this position years ago with its app WeChat, serving a lot of functions from
messaging, social networking, and e-commerce to tax-hailing, bike sharing and
travel booking.
Zuckerberg painted his vision to
make people able to communicate privately, by combining together Facebook’s
various services so users can contact each other across all the apps.
That looks like WeChat, which has
become necessary thing for daily life in China. WeChat, known in China as
Weixin, stiches different functions and services that in the West are done by a
lot of separate companies, like Facebook and its Messenger, Instagram and
WhatsApp joined hands with PayPal and Uber by sharing services.
Mobile Money:
WeChat has become unavoidable
part of life for people in China by introducing its digital wallet, WeChat Pay.
By linking a credit card or bank account, users can pay for anything they want:
movie tickets, food delivery orders, and subway and bus tickets.
You can share restaurant bills
with your friends, pay electricity bills, donate to charities and store digital
coupons. Instead of pulling out cash or payment card, “Quick Pay” function
allows you to scan a matrix barcode to pay. Moreover you can hail a ride from
Didi Chuxing, China’s equivalent of Uber and Careem.
And giving it Chines touch,
WeChat users can send their love ones virtual “hong bao” or “red packets”,
money that is gifted in red packets during the Lunar New Year holiday.
Social:
This app provides facility of
group chat where users can discuss topics like technology, social issues,
sports, celebrities, breaking news, investment ideas and beyond. Users can
share their photos and write posts by scrolling WeChat Moments.
If Zuckerberg follows the model
of WeChat, it is going to get more user data, not less. Because of how many
services Chines tech companies offer to their customers, they have widely detailed
profile of its users, which they use to monetize, often directly in the app.
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